When I launched Anea Hill in 2020, I had no idea the Anea Hill Goop HQ journey would become part of our story. But that is exactly what happened. A few years, thousands of customers, and countless hours of dreaming and designing later, I walked through the doors of Goop headquarters with a tray of sunglasses and a very full heart.
The Anea Hill Goop HQ journey was personal. Emotional. A milestone I will carry with me forever.
I built this brand from scratch. From my kitchen table. From a place of solving a problem I had myself. I wanted sunglasses that were luxurious but wearable. Beautiful but intentional. And I wanted them to actually fit well without the pressure points that leave you with a headache by noon.
And just like that, Anea Hill was born.
From Homegrown Brand to Fashion Authority
Anea Hill was never about chasing trends. It was always about doing things differently.
Each pair of Anea Hill sunglasses is handcrafted over a six to nine month process. We use bio based acetate made from cotton and lightweight lenses that feel like glass without the weight. Our frames are designed to be adjusted so they actually fit your face the way luxury eyewear should.
And while the designs are beautiful, the mission behind them is what makes Anea Hill different.
We believe in slow fashion. In quality over quantity. And in creating timeless frames that elevate your day the second you put them on.
Why Goop Felt Like a Natural Fit
Goop is more than a company. It is a movement. Gwyneth Paltrow’s brand has redefined what it means to live well, blending fashion, beauty, wellness, and lifestyle under one roof.
When we got the opportunity to present Anea Hill to the Goop team at their privately secure headquarters, I knew it had the potential to change everything.
Goop champions small batch craftsmanship. They care deeply about sourcing, sustainability, and story. Everything that defines Anea Hill was aligned with everything they stand for.
So I packed up our collection and flew to California, filled with nerves, excitement, and a lot of prayers.
What It Felt Like to Walk Into Goop HQ
Walking into Goop HQ was like stepping into a dream. The space was filled with natural light and a kind of quiet confidence you could feel in the air.
In my hands I carried displays of Anea Hill frames. Some were already best sellers, like The Hampton, now polarized for the brightest days. Some were just launching, like Whisper, our creamy scalloped showstopper. And others, like The Muse, felt like personal favorites I wanted to show off.
The Goop team greeted me with grace and genuine curiosity. We talked materials, process, the way each frame can be adjusted to fit, and what makes Anea Hill truly different.
But I also brought something extra. Something just for Gwyneth.
A New Style Left for Gwyneth Herself
Before I left, I placed a very special pair of sunglasses on her desk. Our newest adjustable aviator style that is launching this fall. It was designed specifically for smaller faces and has been a labor of love for months.
I left them with a note and a quiet hope.
Let us all say a little prayer that Gwyneth loves them and wears them out.
The Sunglasses That Represented the Brand
Here are the Anea Hill styles I shared with the Goop team:
Hampton: Now polarized, it is our classic best seller made even better for everyday brilliance
Whisper: Soft white scallop edge, exclusive to Anea Hill, made for understated confidence
Muse: A cool-toned blue that feels like art for your face
Sierra: Bold and bright orange for the woman who is not afraid to stand out
Chablis: A rich maroon hue that looks good in every season
Each frame tells part of our story. Together they tell the whole truth of who we are as a brand.
What the Anea Hill Goop HQ Journey Means
This was not about chasing press or going viral. This was about walking into a room with something real and letting it speak for itself.
For every founder building something from nothing, this is proof that slow can still win. That storytelling and soul still matter. That the right eyes will see what you are creating when you stay true to the mission.
I did not get here because of luck. I got here because of years of showing up, listening to our customers, improving every detail, and believing in this vision long before anyone else did.
What Happens Next
The Anea Hill Goop HQ journey is a moment I will never forget. But it is not the final destination.
We are continuing to grow. The Anea Hill Society will be launched as a private community for our most loyal customers. New collections are on the way. Collaborations are in the works.
And yes, our adjustable aviators for smaller faces will be arriving this fall. I hope the first person spotted wearing them is Gwyneth herself.
A Moment I Will Never Forget
To everyone who has supported Anea Hill from the beginning, thank you.
To every woman who has worn our sunglasses, told a friend about us, or messaged us to say you feel confident wearing them, you are the reason I walked into Goop HQ with my head held high.
If you love these behind the scenes moments, you may also enjoy this reflection I recently shared on how Princess Diana would wear Anea Hill sunglasses, inspired by her timeless fashion legacy.
This journey has only just begun.
Explore the collection at aneahill.com
